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Beauty Industry

IL Makiage Gets An Investment

L Catterton is backing the brand.

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By: Marie Redding

Senior Editor, Rodman Media

Il Makiage New York, a prestige professional makeup brand, has announced that it has received a $29 million growth capital investment from L Catterton. Funds will be used to support and accelerate the brand’s expansion in the United States.

Il Makiage’s CEO, Oran Holtzman, comments, “We have invested significant resources…building a state of the art R&D division, enhancing our product offering, and creating a unique shopping experience in our mono-brand makeup boutiques. We are thrilled to partner with L Catterton…This significant investment indicates a tremendous expression of confidence in the brand, its positioning, the management team, and above all, the products and their uncompromising quality.”

Michael Farello, Co-Managing Partner, L Catterton Growth Fund, states, “Oran and his talented team have reinvigorated the brand on the strength…We see significant opportunity to expand this successful formula in the United States by driving brand awareness and leveraging its high-touch, experiential retail model.”

L Catterton has significant experience investing globally in premium cosmetics brands. Current and past investments include Bliss, Cover FX, CLIO Professional, Dr. Wu, Ideal Image, Intercos Group, Kopari, StriVectin and TULA.

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